Are you ready for this year’s international sporting stage? Every year, thousands of people from all walks of life of varying cultures and nationalities, cross cultural boundaries to enjoy their one unifying passion that is sport. This summer is set to be jam-packed with exciting sporting events including the Cricket World Cup, Wimbledon and the British Open and this will bring a flurry of international people to our doorstep (potentially an influx of a million visitors). Now is the time to hit it big and be prepared! How are you going to communicate with your international visitors?
In this competitive world of international business, would you like to stand out from the competition by offering a higher level of service that makes them feel like your establishment is home from home? By following these few steps in effective international communication, this could help you get ahead of the game in so many ways. Whether these sporting enthusiasts are here on business or as a tourist, these following tips will provide some insight into how you can up the international ante:
The above examples are just a few of many tips to bear in mind when getting prepared for the international sporting stage. The challenge of international communication and reaching your varying target markets may appear difficult and daunting at first but taking those first steps could lead to richer relationships with all your visitors/clients. Crossing those cultural borders will ultimately help you on your way to better international communication across the board. So, go on and aim for that six, that ace and that hole in one; take your business to the next level!
By Madeline Prusmann, Project Manager, April 2019
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