Brands – What to consider when entering a foreign market
What makes a brand? It’s so much more than the name of a product or organisation. It’s the logo, the slogan or strapline, the font and graphics. It’s what makes your product memorable and what differentiates it from others. Consider the sports brand Nike. Certainly its ‘swoosh’ logo and to some extent its ‘Just do it’ trademark statement are as memorable as its name. Here are five points to consider when taking your brand to a new overseas market: 1.