Insights
Technology and its role in reaching overseas markets
When a business sets out to enter a new foreign market, a typical starting point is to take the UK product and apply it in the same way to the new market, using the same channels and the same technology. If a market approach works well in the UK – and the country you are […]
Ready to trade with new overseas markets?
Our relationship with countries in the EU and internationally is changing. A daunting prospect, perhaps, but one that also presents new opportunities for growth. When engaging with new markets, effective communication is key. It is not enough to simply translate your marketing material into your chosen language. Six areas you may wish to consider in […]
Brands – What to consider when entering a foreign market
What makes a brand? It’s so much more than the name of a product or organisation. It’s the logo, the slogan or strapline, the font and graphics. It’s what makes your product memorable and what differentiates it from others. Consider the sports brand Nike. Certainly its ‘swoosh’ logo and to some extent its ‘Just do […]
Colours, customs and business etiquette – and their importance in building relationships
Long-lasting business relationships are clearly built on trust and understanding. When dealing with a supplier or customer in a foreign market, that trust is built by not only respecting their business and the people in it but the wider culture of the country in question. Peak Translations has been helping UK companies to enter new […]
Webinar Series: Selling Overseas – Tips for Growth
I am delighted to be bringing you a series of “Selling Overseas” webinars this year all aimed at growing your export sales. Many of our clients are exporters and we work with them, assisting them to communicate effectively with their target markets as well as complying with an legal requirements around providing information in the […]
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