Insights
8 things to consider when entering new markets
It’s often the case that businesses fall into new overseas markets rather than through active targeting. Covid-19’s enforced disruption of ‘business as usual’, however debilitating, also freed up time and space for structured planning like never before. Looking ahead to the commercial world post Covid-19, how do you assess which markets present the best opportunities […]
What is localised paid media?
If you’re a multinational business, or looking to become one, then localisation is likely a concept familiar to you already. Going beyond translation, the aim is to make a brand’s content feel as native as possible in another language, so that it could almost be mistaken for a ‘local’ business. But did you know that […]
INTERNATIONAL COMMUNICATIONS – P IS FOR PLANNING – PART 2
In the previous Planning article we looked at 3 points that are important to consider in order to make sure your international communications get the right message across. Here we look at two more worthwhile tips to ensure you get maximum return on investment and really boost those export sales. Provide a translation brief Don’t […]
INTERNATIONAL COMMUNICATIONS – P IS FOR PLANNING – PART 1
Once the decision has been made to invest in an international communications strategy to support your exporting activities, as with any investment, it’s important to make sure it pays off. But how do you avoid the pitfalls of a world that can be difficult to understand, that is the world of foreign languages? For those […]
How to understand your target audience wherever they are in the world
Behind every great brand lies a compelling story and a meaningful connection to their audience. But how do you tell that story and get your customers to relate to your vision when you don’t speak their language? We’ve all heard of product launches or ad campaigns that got badly lost in translation (see ‘Five times […]
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