Insights
6 steps to smarter website translation
Ensuring our services derive maximum benefit for our clients is a guiding principle here at Peak Translations. That involves giving the best possible advice to remove the cost of any unnecessary translation, reduce the number of queries from the translator to streamline the process, and ultimately deliver the project on schedule. We recommend consideration of the […]
Protection – how to safeguard your brand and product in overseas territories
When comparing your target overseas market with the UK, there are more differences than simply language. Is the technology you use to reach your UK audience as suitable for your overseas market? Does your brand positioning need adapting? Will any cultural differences impact on the popularity of your brand? Protecting your company and your brand […]
Technology and its role in reaching overseas markets
When a business sets out to enter a new foreign market, a typical starting point is to take the UK product and apply it in the same way to the new market, using the same channels and the same technology. If a market approach works well in the UK – and the country you are […]
Ready to trade with new overseas markets?
Our relationship with countries in the EU and internationally is changing. A daunting prospect, perhaps, but one that also presents new opportunities for growth. When engaging with new markets, effective communication is key. It is not enough to simply translate your marketing material into your chosen language. Six areas you may wish to consider in […]
Brands – What to consider when entering a foreign market
What makes a brand? It’s so much more than the name of a product or organisation. It’s the logo, the slogan or strapline, the font and graphics. It’s what makes your product memorable and what differentiates it from others. Consider the sports brand Nike. Certainly its ‘swoosh’ logo and to some extent its ‘Just do […]
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