Insights
Brands – What to consider when entering a foreign market
What makes a brand? It’s so much more than the name of a product or organisation. It’s the logo, the slogan or strapline, the font and graphics. It’s what makes your product memorable and what differentiates it from others. Consider the sports brand Nike. Certainly its ‘swoosh’ logo and to some extent its ‘Just do […]
GHOULISH COMMERCIALISM OR REMEMBRANCE OF LOVED ONES LOST? HOW HALLOWEEN IS MARKED ACROSS THE GLOBE
As each year passes, it seems there’s an even greater fascination in all things Halloween. It is estimated that Halloween spending in the US has reached a staggering $9 billion each year. A phenomenal amount to invest in ghoulish costumes, decorations and sweet treats for one night only. Most known for its ‘trick or treat’ […]
Protection – how to safeguard your brand and product in overseas territories
When comparing your target overseas market with the UK, there are more differences than simply language. Is the technology you use to reach your UK audience as suitable for your overseas market? Does your brand positioning need adapting? Will any cultural differences impact on the popularity of your brand? Protecting your company and your brand […]
Is html code costing you unnecessary word count in your web translations?
Companies seeking to translate their web copy often come up against an early hurdle – it can prove a herculean task to extract text from a website in a usable format for translation. This proved to be the case when Peak Translations were approached by a company seeking to enter the German market and who […]
Technology and its role in reaching overseas markets
When a business sets out to enter a new foreign market, a typical starting point is to take the UK product and apply it in the same way to the new market, using the same channels and the same technology. If a market approach works well in the UK – and the country you are […]
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