How important are languages to export success?
The answer to this question is “Very”!!
Recent research has revealed that
“companies making use of language capabilities are 30% more successful in exporting than those who do not”.
And that’s massive.
What would 30% more look like for you in your overseas markets?
The research was funded by Aston University and the Association of Translation Companies (ATC) and involved 415 UK SMEs across different sectors looking at their attitudes and behaviours towards using language capabilities within their business and the results of doing so.
SMEs are hugely important to the overall UK economy, representing 99.9% of the business population and employing 61% of the total workforce. And for SMEs, exporting is a key way for them to generate growth.
The results of the research indicated that
“SMEs can significantly increase their export sales, growth and profits by hiring people with language skills and high cultural intelligence, providing language training to existing staff and investing in professional translation services”.
To find out more about the research, please visit the ATC website.
And if you’d like some advice on how you can increase your export sales and grow your business overseas, why not take advantage of our Overseas Communication Review? It’s a complimentary service which identifies areas where communication can be improved to improve your exporting activities and achieve more success in your overseas markets.
Contact us today for more details.
