How to understand your target audience wherever they are in the world
Behind every great brand lies a compelling story and a meaningful connection to their audience. But how do you tell that story and get your customers to relate to your vision when you don’t speak their language? We’ve all heard of product launches or ad campaigns that got badly lost in translation (see ‘Five times Google Translate went really wrong’!) and the effect can be incredibly damaging to the brand. At the same time, the opportunities to expand internationally are