INTERNATIONAL COMMUNICATIONS – P IS FOR PLANNING – PART 2
In the previous Planning article we looked at 3 points that are important to consider in order to make sure your international communications get the right message across. Here we look at two more worthwhile tips to ensure you get maximum return on investment and really boost those export sales. Provide a translation brief Don’t think of the translation process as simply being about substituting English words for foreign words – there’s a lot more to it than that and