What is localised paid media?
If you’re a multinational business, or looking to become one, then localisation is likely a concept familiar to you already. Going beyond translation, the aim is to make a brand’s content feel as native as possible in another language, so that it could almost be mistaken for a ‘local’ business. But did you know that the principles of localisation can also be applied to paid media advertising, or PPC? With 12 years of experience in international digital marketing, our partner