8 things to consider when entering new markets
It’s often the case that businesses fall into new overseas markets rather than through active targeting. Covid-19’s enforced disruption of ‘business as usual’, however debilitating, also freed up time and space for structured planning like never before. Looking ahead to the commercial world post Covid-19, how do you assess which markets present the best opportunities for your business? There are three key market ‘types’ to consider. Firstly, the EU. Whilst we may have left the Union, the UK and EU