Colours, customs and business etiquette – and their importance in building relationships
Long-lasting business relationships are clearly built on trust and understanding. When dealing with a supplier or customer in a foreign market, that trust is built by not only respecting their business and the people in it but the wider culture of the country in question. Peak Translations has been helping UK companies to enter new markets across the globe for some 40 years. Here we share some of our advice on doing business with countries where cultural differences can literally