The first-time exporters guide to successful translation overseas
It’s a feeling many of us are familiar with; the embarrassment and reluctance we all feel the first time we try to ask someone for directions in a foreign language or sheepishly ask for the menu in a restaurant while abroad. This feeling is exemplified by several units of magnitude when we are met with the prospect of selling a product or service in an unfamiliar language. When delving into a new foreign market, country or even continent, there are