Peak Translations Insights

When you’ve no personal knowledge of your target language, it can be incredibly difficult to measure if your translation partner is doing a good job. They may well refer to their ‘value add’ but what does this mean in concrete terms, and what impact does it have on your finished work? At Peak Translations, we articulate our ‘value add’ as six key qualities: 1. Subject specialisms Each of our talented translators is hand-picked for his or her subject specialism; be

Here at Peak Translations, we are forensic in our translation work. It is our job to make your messaging as clear as possible for your target audience. That requires a contextual understanding of every word, and the work is often painstaking. There are, however, some checks you can undertake yourself before passing on your copy for translation, which will save time, money and energy further down the line. Here’s our top tips on getting your original document ‘translation ready’: 1.

Peak Translations are delighted to have been named Project Management Team of the Year 2022 in the annual ATC Language Industry Awards. The awards, hosted by the Association of Translation Companies, recognises and celebrates excellence in the language services profession.   The company first scooped the prestigious award in 2018. Since then, the Project Management Team has doubled in size, with one of the 2018 winners, Madeline Prusmann, now heading up the team who was delighted to be a winner

So, you want to grow your overseas sales, you’ve identified the target markets and decided to invest in a dedicated website in the language of the target audience. But how do you make sure you get maximum return on your investment? Quite simply, you need to make sure your website not only appeals but can also be found by your target audience, and the way to do that is by localising the content and ensuring the site is fully optimised

Ensuring our services derive maximum benefit for our clients is a guiding principle here at Peak Translations. That involves giving the best possible advice to remove the cost of any unnecessary translation, reduce the number of queries from the translator to streamline the process, and ultimately deliver the project on schedule. We recommend consideration of the following when commissioning a website translation.   1. Decide which pages can be excluded from the translation There are many reasons why you might choose

When comparing your target overseas market with the UK, there are more differences than simply language. Is the technology you use to reach your UK audience as suitable for your overseas market? Does your brand positioning need adapting? Will any cultural differences impact on the popularity of your brand? Protecting your company and your brand in an overseas market is one of the most critical elements to long-term growth beyond the UK. Four key areas for you to consider: 1.

When a business sets out to enter a new foreign market, a typical starting point is to take the UK product and apply it in the same way to the new market, using the same channels and the same technology. If a market approach works well in the UK – and the country you are targeting shares similar consumer attributes and preferences – why choose a different approach? For lots of reasons, is the simple answer. Each country needs to

What makes a brand? It’s so much more than the name of a product or organisation. It’s the logo, the slogan or strapline, the font and graphics. It’s what makes your product memorable and what differentiates it from others. Consider the sports brand Nike. Certainly its ‘swoosh’ logo and to some extent its ‘Just do it’ trademark statement are as memorable as its name. Here are five points to consider when taking your brand to a new overseas market: 1.