Peak Translations Insights

One of the key elements to ensuring success in overseas markets is to approach them in the right way. There are many different ways to approach markets, all of which have varying levels of involvement, cost and resources. Following on from the information provided in our “Which approach works best for you?” webinar, here I’m going to look at just a few examples and the requirements for each in terms of how you communicate with your target audience: The Remote

In the previous Planning article we looked at 3 points that are important to consider in order to make sure your international communications get the right message across. Here we look at two more worthwhile tips to ensure you get maximum return on investment and really boost those export sales. Provide a translation brief Don’t think of the translation process as simply being about substituting English words for foreign words – there’s a lot more to it than that and

Are you China ready? Did you know that the number of people travelling between Beijing and Manchester has increased by 80% in the last 2 years? In fact, the total expenditure from Chinese Visitors in the UK in 2017 alone was approximately £695 million* How many of these Chinese visitors are staying in your hotel? At Peak, we want to help you to stand out from the crowd and be ‘China Ready!’ Visit Britain reports that “Chinese visitors appreciate ‘support’