United Arab Emirates (UAE) is an oasis situated in a vast expanse of deserts in the Middle East, whose two most important Emirates include its capital Abu Dhabi, epicentre to the gas and petroleum industry, as well as the fastest growing city of Dubai, one of the key cities for business, service, tourism and construction.
Although it plays second fiddle to the largest economy in the Persian Gulf, Saudi Arabia, UAE has become an economic hub of the area as well as a global business centre. As with Saudi, the only way to ‘open sesame’ those doors to the UAE business world is through personal contacts and references, more often than not a commercial agent.
So to help you narrow the cultural gulf and embrace the varying nuances between cultures, here are a few pointers to help you on your way. After all you wouldn’t embark on a treasure hunt without any clues, would you?!
The initial step – arranging business meetings
Greetings and business meeting etiquette
Understanding business language and conversational protocol
Don’t reveal too much
There are so many more cultural considerations to take on board when doing business in UAE, but all in all, doing business there doesn’t have to be complicated. At the end of the day, if you arm yourself with the correct business etiquette and cultural conventions, navigating your way around their culture is plain sailing.
By Madeline Prusmann (Project Manager) December 2016
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