Background
Applegate is the leading UK Business to Business Marketplace. Founded in 1996, it is one of the longest established Internet businesses enabling users to source suppliers and products quickly and efficiently with millions of products and services available from a network of hundreds of thousands of suppliers.
The Brief
To ensure Applegate can offer its clients the best online solutions and expand their presence internationally by sourcing professional translation services. There are multiple complexities in translating content for an international audience. Applegate needed specialist translators with specific market and sector knowledge to ensure absolute accuracy and to facilitate the best return on investment as it launched a new service, Applegate Export.
The Solution
Peak Translations partnered with Applegate to assist their clients when delving into an international market, including helping them to communicate effectively in a multitude of languages such as French, German and Russian. Due to the technical nature of a high percentage of Applegate’s clients, specifically those in the manufacturing and engineering sectors, Peak Translations’ sector-specific linguists provided expert translation services, further qualified with revision completed by an equally experienced second translator.
“Tailoring the marketing experience of Applegate clients in foreign business markets across Europe would have been largely impossible without the assistance of the professional translation service, Peak Translations.”
The Benefits
Applegate appreciate the professional and committed support it receives from Peak Translations, whose team of Project Managers clearly understand their needs to provide their clients with clear, precise and effective translations expertly carried out by industry-specific translators.
“Offering this additional language service helps us to stand out amongst our competitors and increases our profile internationally.”