Insight
Is now the time to streamline your approach to new markets?
Lockdown has presented a perfect opportunity for businesses to evaluate and streamline their processes. When it comes to doing business in overseas markets, how can you be certain you have the most effective approach? One that not only drives quality in the long term but also gets best results in market engagement? At Peak Translations, […]
Tips to translate from English to German and vice versa
The German language is the most common mother tongue in Europe and ranks 11th in the world for the most widely spoken. It is also sister language to English with many similarities between the two languages. However, it is often viewed as a particularly complex language for many reasons, including the inordinate amount of extremely […]
How do you measure the value of a translation partner?
When you’ve no personal knowledge of your target language, it can be incredibly difficult to measure if your translation partner is doing a good job. They may well refer to their ‘value add’ but what does this mean in concrete terms, and what impact does it have on your finished work? At Peak Translations, we […]
7 qualities to look for in a translation specialist
Before we look at what constitutes a translation ‘specialist’, let’s debunk the myth that translation is simply a like-for-like conversion of one language into another. Truly accurate translation will of course retain the meaning of the text as closely as possible; but also apply the subtleties and cultural context expected by the target audience. Accuracy, […]
8 things to consider when entering new markets
It’s often the case that businesses fall into new overseas markets rather than through active targeting. Covid-19’s enforced disruption of ‘business as usual’, however debilitating, also frees up time and space for structured planning like never before. Looking ahead to the commercial world post Covid-19, how do you assess which markets present the best opportunities […]
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