Peak Translations

Insight

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Colours, customs and business etiquette – and their importance in building relationships

Long-lasting business relationships are clearly built on trust and understanding. When dealing with a supplier or customer in a foreign market, that trust is built by not only respecting their business and the people in it but the wider culture of the country in question. Peak Translations has been helping UK companies to enter new […]

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Ready to trade with new overseas markets?

Our relationship with countries in the EU and internationally is changing. A daunting prospect, perhaps, but one that also presents new opportunities for growth.  When engaging with new markets, effective communication is key. It is not enough to simply translate your marketing material into your chosen language. Six areas you may wish to consider in […]

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Brands – What to consider when entering a foreign market

What makes a brand? It’s so much more than the name of a product or organisation. It’s the logo, the slogan or strapline, the font and graphics. It’s what makes your product memorable and what differentiates it from others. Consider the sports brand Nike. Certainly its ‘swoosh’ logo and to some extent its ‘Just do […]

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GHOULISH COMMERCIALISM OR REMEMBRANCE OF LOVED ONES LOST? HOW HALLOWEEN IS MARKED ACROSS THE GLOBE

As each year passes, it seems there’s an even greater fascination in all things Halloween. It is estimated that Halloween spending in the US has reached a staggering $9 billion each year. A phenomenal amount to invest in ghoulish costumes, decorations and sweet treats for one night only. Most known for its ‘trick or treat’ […]

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Protection – how to safeguard your brand and product in overseas territories

When comparing your target overseas market with the UK, there are more differences than simply language. Is the technology you use to reach your UK audience as suitable for your overseas market? Does your brand positioning need adapting? Will any cultural differences impact on the popularity of your brand? Protecting your company and your brand […]

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