Peak Translations Insights

Peak Translations are delighted to have been named Project Management Team of the Year 2022 in the annual ATC Language Industry Awards. The awards, hosted by the Association of Translation Companies, recognises and celebrates excellence in the language services profession.   The company first scooped the prestigious award in 2018. Since then, the Project Management Team has doubled in size, with one of the 2018 winners, Madeline Prusmann, now heading up the team who was delighted to be a winner

So, you want to grow your overseas sales, you’ve identified the target markets and decided to invest in a dedicated website in the language of the target audience. But how do you make sure you get maximum return on your investment? Quite simply, you need to make sure your website not only appeals but can also be found by your target audience, and the way to do that is by localising the content and ensuring the site is fully optimised

Ensuring our services derive maximum benefit for our clients is a guiding principle here at Peak Translations. That involves giving the best possible advice to remove the cost of any unnecessary translation, reduce the number of queries from the translator to streamline the process, and ultimately deliver the project on schedule. We recommend consideration of the following when commissioning a website translation.   1. Decide which pages can be excluded from the translation There are many reasons why you might choose

When comparing your target overseas market with the UK, there are more differences than simply language. Is the technology you use to reach your UK audience as suitable for your overseas market? Does your brand positioning need adapting? Will any cultural differences impact on the popularity of your brand? Protecting your company and your brand in an overseas market is one of the most critical elements to long-term growth beyond the UK. Four key areas for you to consider: 1.

When a business sets out to enter a new foreign market, a typical starting point is to take the UK product and apply it in the same way to the new market, using the same channels and the same technology. If a market approach works well in the UK – and the country you are targeting shares similar consumer attributes and preferences – why choose a different approach? For lots of reasons, is the simple answer. Each country needs to

What makes a brand? It’s so much more than the name of a product or organisation. It’s the logo, the slogan or strapline, the font and graphics. It’s what makes your product memorable and what differentiates it from others. Consider the sports brand Nike. Certainly its ‘swoosh’ logo and to some extent its ‘Just do it’ trademark statement are as memorable as its name. Here are five points to consider when taking your brand to a new overseas market: 1.

Long-lasting business relationships are clearly built on trust and understanding. When dealing with a supplier or customer in a foreign market, that trust is built by not only respecting their business and the people in it but the wider culture of the country in question. Peak Translations has been helping UK companies to enter new markets across the globe for some 40 years. Here we share some of our advice on doing business with countries where cultural differences can literally

I am delighted to be bringing you a series of “Selling Overseas” webinars this year all aimed at growing your export sales. Many of our clients are exporters and we work with them, assisting them to communicate effectively with their target markets as well as complying with an legal requirements around providing information in the local languages. And through the work we do, there are many areas we have been able to help our clients to increase sales in their

It’s often the case that businesses fall into new overseas markets rather than through active targeting. Covid-19’s enforced disruption of ‘business as usual’, however debilitating, also freed up time and space for structured planning like never before. Looking ahead to the commercial world post Covid-19, how do you assess which markets present the best opportunities for your business? There are three key market ‘types’ to consider. Firstly, the EU. Whilst we may have left the Union, the UK and EU

If you’re a multinational business, or looking to become one, then localisation is likely a concept familiar to you already. Going beyond translation, the aim is to make a brand’s content feel as native as possible in another language, so that it could almost be mistaken for a ‘local’ business. But did you know that the principles of localisation can also be applied to paid media advertising, or PPC? With 12 years of experience in international digital marketing, our partner