Insights
Protection – how to safeguard your brand and product in overseas territories
When comparing your target overseas market with the UK, there are more differences than simply language. Is the technology you use to reach your UK audience as suitable for your overseas market? Does your brand positioning need adapting? Will any cultural differences impact on the popularity of your brand? Protecting your company and your brand […]
Is html code costing you unnecessary word count in your web translations?
Companies seeking to translate their web copy often come up against an early hurdle – it can prove a herculean task to extract text from a website in a usable format for translation. This proved to be the case when Peak Translations were approached by a company seeking to enter the German market and who […]
Technology and its role in reaching overseas markets
When a business sets out to enter a new foreign market, a typical starting point is to take the UK product and apply it in the same way to the new market, using the same channels and the same technology. If a market approach works well in the UK – and the country you are […]
Why translation memory software is the perfect match for technical translations
Translating technical text can be notoriously fiddly. The original language text often exists in a variety of formats – whether that be manuals, user guides, data sheets or technical drawings. Translation in this area requires a significant eye for detail and, of course, know-how in making the process as smooth as possible. It’s reassuring to […]
Communicating with foreign audiences in the new Covid-19 world
How well are your foreign audiences understanding the messages of your business? At best, misunderstanding causes confusion. At worst, it has dire consequences for a business – not only in terms of impacting the health and safety of its staff and customers but also how successful it might be in developing new overseas markets. As […]
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