EXPORTING SUCCESS: OVERCOMING THE LANGUAGE BARRIER
Exporting to foreign markets can play a crucial role in a firm’s long term growth strategy. But when it comes to conducting business in foreign climes, the language barrier means many companies stay left out in the cold. In 2013 the British Chambers of Commerce published research suggesting that ‘a shortage of language skills undermines UK export performance’. The Association of Translation Companies recently reported that the UK is losing out on 3.5% of GDP in lost exports, due to



