
What is culture and why is it necessary to understand culture when it comes to doing business abroad?
Culture is like a fine wine, opening up all the senses to its complexities, whilst revealing itself in many layers. In basic terms, culture does not solely equate to the language of a country; it is more than the grape, it encapsulates the whole ‘terroir’ of a country, embracing everything from politics to religion and behaviours to name a few. Such cultural components like music and food are plain to see, however, not all elements are obvious at first glance,




